Warwick Castle Invests in New Dungeon Experience
25 June 2009
Warwick Castle is set to get a major new attraction this Easter, with the arrival of the internationally acclaimed “Dungeons” brand.
The new arrival represents an investment of some £800k in the Castle by owners, Merlin Entertainments Group, and follows a £200,000 spend on historical restoration work over the last 18 months.
Stunning, authentically themed with live actors and top of the range special effects, it will transport visitors into the darkest chapters of the Castle’s history, from terrors in the torture chamber to the foul pestilence of the plague. The multi-sensory experience is the latest addition to the dastardly Dungeons family that began when the London Dungeon opened its doors over 34 years ago.
The launch of the Warwick Dungeon marks the first time that the popular and gruesome attraction has opened outside of a city centre setting, with sister Dungeons including the infamous London, York, Edinburgh, Hamburg and Amsterdam Dungeons.
In true Dungeon style, gore seeking guests will be greeted by decaying bodies, chanting monks, mediaeval medical instruments, leeches and a torture chamber.
General Manager of Warwick Castle, Sue Kemp, said; “This launch is fantastic news for the region as a whole. The Dungeons are internationally renowned for their ability to scare, entertain and educate all at the same time. We are offering visitors an added extra to their visit whilst helping to boost Warwick’s leisure and tourism economy.
“For us, the Dungeon is the best possible fit for the Castle. It is about bringing history to life in a vivid, captivating and engaging way. Warwick Castle has witnessed some of the darkest, bloodiest and most frightening times in history and people are going to be able to experience that for themselves with this new attraction, as well as learning more about Castle life in mediaeval Britain in general.
“The Dungeon is able to spark imaginations and take people on a journey through a time that they will never forget.”
Phil Hackett, Chief Executive of Shakespeare Country added: “The announcement that the internationally recognized Dungeon brand will be coming to join Warwick Castle is incredibly exciting and will greatly enthuse visitors from across the country to visit the fantastic visitor experience at what is one of the UK’s most loved Castles. The size of investment is testament to the importance of this world famous attraction which we’re immensely proud to have here in Shakespeare Country.
Building work has started and the new attraction is scheduled to open for Easter 2009. Admission prices and further information will be available closer to launch.
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